Inspired by a need.

Mom and designer, Ali Moore needed a new type of blanket for walks with her baby. Many functions in one; providing protection from wind and rain, and light enough for summer for a picnic, or unpredictable rain shower.

Need sprouted the idea.

It was time to create. A blankie that could attach to a frontpack carrier, sling, stroller, and also be used as a changing pad, picnics, and on the beach!

Rugged Idea is born.

Ali teamed up with friend and hobby seamstress, Renée. Together they created the answer all of the mom and baby outdoor excursion needs.

The collection.

Practical and stylish! Rugged Idea blankies are made from layers of fleece and weather resistant nylon. Many different colors are released in limited edition. Colorful ribbon and ricrac line the edges, and the quilted texture makes the blankies cozy and warm. They come in 3 sizes. A small "baby changing blankie" for changing baby in a variety of places. The original "weatherproof blankie" with ties that attach to strollers and carriers, and a large version, that fits across a double stroller, and makes a great picnic blankie.

Venture outside and enjoy!