Ali and Renée share a vision to develop a company that carries a purpose bigger than itself. Their delight in children extends to a desire to ensure the safety, well-being and care for all children. Ali and Renée aspire to support community programs that are successfully impacting the lives of children and providing services for their needs.

A percentage of their profits will be given to designated charities with this cause. Currently, Rugged Idea profits are helping to support the Pediatric Interim Care Center (PICC). The PICC is a community treatment center for drug affected infants. The PICC offers 24-hour medical treatment for infants with drug withdrawal symptoms.

For more information on this Washington based program or to make a direct donation, visit their website at: www.picc.net.